
Embedding sustainability at the core of our growth strategy, we pursue a sustainable increase in corporate value by focusing on developing and offering products that solve social and environmental challenges.

Significantly improved power transmission capacity and increased lifespan through low heat generation property
As all-terrain vehicles, so-called large buggy cars, and multi-utility vehicles evolve with larger engine capacity and higher engine power, the quality requirements for belts used in continuously variable transmissions are also rising. In North America, racing and trail riding with these large buggy cars are highly popular, driving demand for heavy-duty belts that can withstand extreme conditions. In response to such demand, we focused on “cellulose nanofiber (CNF), a plant-based new material that is one-fifth the weight of steel but more than five times stronger, and developed the world’s first transmission belt with superior transmission capacity and durability compared to conventional products.
We will continue to meet customer needs by providing products that support vehicles with higher engine power, while also contributing to the realization of a sustainable, low-carbon society through CO2 reductions achieved by increasing product lifespan and downsizing drive systems.
* The world’s first power transmission belt using cellulose nanofibers (according to our survey)

Offering a product lineup that meets the needs of large harvesters
As global population growth drives increasing demand for food, large-scale farming is expanding in markets such as North America and Europe. As a result, agricultural machinery, including combines used for harvesting large volumes of crops such as wheat and corn, is becoming larger and more powerful, and this trend is driving demand for transmission belts used in large harvesters with greater durability and higher load capability compared to conventional products. To meet such demand, we added “AGRIDRIVE™ Series (heavy-duty raw edge variable speed cog belts and heavy-duty banded wrapped V-belts),” power transmission belts for large harvesters, to our lineup.
“AGRIDRIVE™ Series” is made with higher-quality, higher-strength rubber and lower-stretch core wire compared to conventional models, and therefore withstands the heavy duty unique to large harvesters and demonstrates superior power transmission capability. Business opportunities for transmission belts for harvesters that support food production are expanding worldwide, and we are working together as one to expand sales.

The Group is promoting joint creation with start-ups to accelerate new value creation that contributes to solving social challenges.
In May 2024, we made investment in inaho Inc. (Head office: Kamakura City, Kanagawa)(“inaho”) which supports farmers to solve their business challenges in farm work that requires human judgment by leveraging “AI” and “robotics.” We will aim to create synergy through collaboration of inaho’s agricultural robot technology and our technology in the agricultural sector including transmission and conveyor belts.
In November 2024, we entered into a strategic partnership agreement with Inmotive Inc. (Head office: Ontario, Canada)(“Inmotive”) for 2-speed transmission for the two- and three- wheel electric vehicles. Inmotive develops “Inger™,” a 2-speed transmission that is expected to extend driving range through efficient motor drive and downsize electric drive units. Under this agreement, we will aim to create synergy through collaboration of “Inger™” developed by Inmotive and our technology of transmission belts for two-wheel vehicles that we have cultivated over many years, to achieve the mid-to-long term business plan.